Video

BDO Lixar | NASCAR Credentialing System

  • ClientBDO Lixar | Nascar

  • CategoryVideo

  • Websitehttps://www.bdo.ca/services/bdo-digital

As part of BDO Lixar marketing team, now BDO Digital, I created this video showcasing the partnership with NASCAR to modernize their race credentialing process. The project involved replacing an outdated paper-based system with an innovative mobile, cloud-based solution built on Microsoft Azure. This new system significantly reduced credentialing lines to one-eighth of their previous length, enhancing the VIP and guest experience with faster, seamless access. This project highlights the transformative impact of technology on event management and guest experience.

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