For the StudyBugApp project, I was part of a development team tasked with building a full branding package and a Kickstarter launch kit for this innovative educational app. Aimed at helping students retain information faster through interactive single and multiplayer games, StudyBugApp transforms user-generated content—like audio, video, and text—into fun, replayable study tools. I contributed to the visual identity by creating the logo, animated app icon, custom color palette, and typography system. I also worked on the UI/UX design for the app, ensuring an intuitive and engaging user experience that supports the app’s goal of simplifying and enhancing the memorization process. Additionally, I helped develop promotional materials, including a short campaign video combining live action and motion graphics to highlight the app’s unique approach to studying.